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Why We Own Equities: A Long-Term Perspective.
Why investors should focus on the long-term earning potential of any investment and not price movements
Brett Croft
Apr 17, 20252 min read


🚗 A Roadside Sign, a Vasectomy, and a $504,800 Question 💰
This article compares the long term cost of paying AUM fees versus hiring an advice-only planner and paying by the hour.
Brett Croft
Mar 27, 20252 min read


Incentives Dictate Outcomes
This article shows how large commissions influence "advice" given by a commission based salesperson.
Brett Croft
Mar 24, 20251 min read


Why I Left the AUM Model to Start an Advice-Only Planning Firm.
Why the advice-only model is better than paying AUM fees for life.
Brett Croft
Feb 19, 20252 min read


Fees Matter
When it comes to investing, fees might seem like a small percentage, but over time, they can take a significant bite out of your returns.
Brett Croft
Jan 31, 20251 min read


Begin With The End In Mind
The Power of Perspective: Why Starting with the End in Mind Matters. In today's fast-paced world, it's easy to lose sight of the bigger...
Brett Croft
Dec 12, 20241 min read


The Power of Elegant Simplicity
In a world that often feels like it's spinning faster than ever before, simplicity is a beacon of calm amidst the chaos. It's not merely...
Brett Croft
Nov 18, 20242 min read
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